International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN consider COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative mental strain of foreign investiture in the UK was more than US 770 billion , the second highest take of FDI stock globally , behind only the USA (Source : domain of a function enthronization Report , 2005[SLIDE 3]We will center on on a scenario that requires outside(a) Marketing StrategySpecifically foc victimisation onDeveloping and maintaining a strategic ascertain mingled with international lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are near to discuss a classical scenario of a foreign companion investing and merchandise in UK . We are going to center on on a engineering company calle d Freshtel Holdings LtdBefore we analyze the strategies and challenges , sanction us acquaint ourselves with the company and its product /servicesFreshtel Holdings Limited is an Australian mesh telephony company developing and marketing VoIP (Voice oer profits Protocol ) telephony products and services . VoIP (or IP telephone ) is a technology that allows voice telephone calls to be befool over an IP network such as the Internet , rather than the traditional Public Switched Telephone Network (PSTNMichael Carew is the psyche executive officer of Freshtel Holdings and also has two wholly owned subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to open up wholesale and cover services VOIP services in UKTechnology intense companies need a international surface , as their revenues account on expanding add up and markets .

To achieve large reader base , Freshtel chose a Global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required progress technology firms that could utilize its get down label approachAnd UK had plenty of themA white labeled VoIP governing body is intentional for the to-be- licenced major(ip) retailers who re-badge the product and tell on it with their existing store networksUK also proved to be inviting with the availability of advanced infrastructure and liberal telecommunication policiesMany countries , so far view the VOIP technology as a affright to security[SLIDE 6]Freshtel s internationalist Marketing plan incorporated the following introductory pointsThey had adumbrate the Target Market byChoo sing a correct harvest-tide mix : VOIP telephones /technologyPerfect supply for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal set : Competitive with existing players like Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses kinfolk country intermediaries , who in turn sell product overseasMain summing up point is : Lowest riskMain Downside : lowest controlCompanies jackpot use conjunct exporting , also known aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to negociate the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel signed a license transcription with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major international retailers in various jurisdictionsThe company...If you take to g! et a full essay, order it on our website: BestEssayCheap.com

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